To Hashtag or Not To Hashtag in Social Media Marketing
By now, we are all familiar with the pound symbol - # or the ‘hashtag’ that is seen on every social media post. The hashtag is usually accompanied in the beginning of any post, word or phrase, especially on social media platforms such as Twitter, Instagram and sometimes Facebook posts. Over the years, the hashtag has indeed become a digital phenomenon in the social media marketing world, where novice and experienced marketers use it to promote their products and services in the industry.
November 20th, 2017
The hashtag came into the social media marketing scene with great ease and many digital users – be it old or young – caught onto it like a wild forest fire, nevertheless many are still in a dilemma as to what a hash tag is and why is used in a post.
Corporates these days rely on quality content to generate web traffic and promote their products and services in the market. The content used is SEO (Search Engine Optimisation) friendly and laden with keywords that make them trend on search engines such as Google or Bing. However, now the trend of using keywords is slowly changing as SEO experts have become aware of the reach that a hashtag can get for a write-up on social media platforms, especially Twitter.
Hashtags help to organize content on social media, as well as generate keyword search for the content developed. For instance, if a marketing professional is tweeting about a blog, product or service, they can simply add #blogging or #product or # service to the end of the post or tweet to make it trend on Twitter.
So, when another user clicks on the hashtag, they are redirected to the blog page or the page where the product or brand in trending. The key here is to ensure the hashtags lead customers to relevant content or web pages. This is one of the best methods of creating brand awareness among potential customers.
Hashtags is, no doubt, the best practice to redirect consumers to a desired page or content. But, a marketing professional must also know how not to use and not use a hashtag. On the record, there are plenty of ways to use hashtags on social media, and when using them for personal or social purposes, there really isn’t any wrong or right way.
However, when a marketing professional is using hashtags to share their products, services and solutions, they must ensure each hashtag is relevant and actually being searched by users. If a marketing professional is simply throwing hashtags in front of any word or phrase, they will find themselves not only wasting their time, but also losing their customers and clients.
Thus, it is essential that a marketing professional must ensure hashtags are used productively as they do not their clients and customers to end up on a time-wasting crusade of hashtag searches. Here are a few examples of what a marketing professional must not hashtag: #me #buy #change #market etc. are bad examples simply because they do not describe the product or service and guide the customer.
Some examples for the same are: #contentwriter #productfeatures, #bestservice etc. The good hashtags seemingly read more like SEO keywords. Hence, a good marketer must keep the concept of generating keywords in mind while using hashtags correctly.
Another essential tip a marketer must follow is to always keep their brand in focus while using hashtags. A marketer while executing a social media campaign should ensure to tag the brand name with a hashtag. It helps to maintain consistency and avoid confusion among consumers.
Hashtags if used wisely can generate a great amount of revenue. Nevertheless, the success of an organisation’s brand relies on how a marketer employs hashtag in their social media campaigns.