Eight most effective B2B lead generation strategies
July 30th, 2015
One of the most popular and successful way of marketing in today’s generation is B2B Marketing (Business to Business Marketing) – which works by the exchange of products, services and information between various companies and organizations. In the contemporary and competitive era of business where, not having an active online presence is kind of pulling out a flip phone at a business meeting and then have no idea why your boss keeps giving Brad all the new accounts. Website, blog, social media are the best resources for internet and making solid well optimized web infrastructures that are search friendly which is most crucial. Henceforth, being on top does matter for attracting and connecting with the customers. Some of the world’s most valuable B2B brands include Microsoft, Accenture, IBM, SAP, HP, Intel, Cisco, Oracle, Siemens etc.
what are their effective strategies that have lead them to be right on top of the list?
STOP COPYING YOUR COMPETITORS
We often tend to create a business just like another competitors, sell the exact same goods at a price that’s almost similar. We do this, but what we fail to understand is that by doing so, we fail to differentiate our self from them. Make a point; stand out by doing something exactly opposite.
MAKE SURE YOUR WEBSITE PASSES THE ‘8 SECOND TEST’
Researchers found that when people arrive at a website, on average 50% of them will leave the website within 8 seconds. So, it is important to use headlines and information above the fold to grab the readers’ attention.
GET CUSTOMERS THROUGH FACEBOOK AND OTHER SOCIAL NETWORKING SITES
It is very well known that in today’s world, everything happens and is available on the Internet. Make use of this free source to publicize and attract more potential buyers!
CUT THE COST OF YOUR ADVERTISING
Do this by reducing the ad space, buy the ad space at a cheaper rate by calling the media sales person just before the copy headline and play hardball, have someone buy the ad space for you, etc.
USE THE 80/20 RULE
The 80/20 rule tells us that just 20% of the products, services and sales efforts for around 80% of the products. The job is to identify the top most effective ones in business and work harder on them.
STOP TRADITIONAL BRAND MARKETING AND ADVERTISING; REPLACE IT WITH DIRECT RESPONSE MARKETING
The term means marketing that produces a response that can be measured. So, every marketing campaign that is put out/released should give people a chance to respond.
OFFER A (GENEROUS) GUARANTEE
Guarantees are a fabulous way to overcome price resistance, even in B2B selling. Any transaction involves various risks; so offering a guarantee attracts more buyers!
FOLLOW UP WITH EACH POTENTIAL CUSTOMER
Follow ups are the most important and effective thing one can do to increase sales — and it’s not only effective, but it can be very cheap, too. This ensures a good relationship between your company and the buyers’.