The Science behind Web-Page Development & Design
Is your business facing problems in directing traffic to its webpage? If you do, there is certainly a problem with your company’s website design and development. Mid-sized enterprises and start-ups invest heavily in the design of their websites and its development just to keep up with cut-throat competition pervasive in the market. But, even after investing in such activities, the business remains dull.
Just by building a trendy website won’t suffice any business because there is more to this than meets the eye. Website design is an essential component in scaling up business activities. In this era, a company without a website is deemed fraudulent and unreliable. Website design and its development have become a must in every budding organisation as websites are gradually transforming into mediums to endorse products and services. Moreover, a website acts as the face of the company.
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With website design being an interactive form of media, a marketing professional can utilise certain techniques to build a cordial and transactional relationship with potential customers.
A good website, especially for the service industry, can be a major source of tangible income. For instance, a travel agency gets the majority of its bookings through “E-tickets” or “I-tickets” bought online. Similarly, customers pre-book hotels and rooms online. Clearly, these transactions highlight that good website should not only appeal to the senses of customers but must also derive some utility out of it. It is a good website a company can formulate unique selling points to reach the maximum number of target audience across the globe. .
According to experts, a website should sport a balanced combination of layout, appeal, utility and security. It should also support user-friendly controls and navigations that will make it easy for consumers to browse through catalogues and other options. Search engine optimisation (SEO) is another crucial component of website design and development as it enables the website to trend and rank in top keyword searches on verified search engines like Google, Bing and Yahoo.
Content and template of a website should be highly appealing. Here is where consumer psychology comes into the picture. A marketer can experiment and play with hues, colours and shades and judge which is more appealing and could receive a good number of page views. Besides, experimenting with themes, content on websites must be updated, simple to understand and free of grammatical errors. Ultimately, consumers decide whether to return to the website or navigate to other pages, depending on how appealing, useful and interesting they find the webpage.
Similarly, website design and development must also inculcate certain measures that fall under the domain of The World Wide Web Consortium or W3C, which is an essential global standards organisation for World Wide Web (WWW). The members of this organisation work together to refine the existing standards for WWW. When a company abides by the standards released by W3C, it gets its website designed upon technologies that have been verified by experts in the technical domain.
However, website design and development in accordance with W3C standards is not a speciality of every company. They must employ experts in this domain. Website design and development has end number of technicalities which a layman cannot understand. It is highly essential for a company to pay dire attention to details pertaining to the website if it wants to postulate as a superior brand in the highly volatile industry.