Ways to make better Sales calls

Before you start making sales calls, it is a good idea to prepare for them. A lack of preparation means larger chances of messing up the call. Of course, preparing for a sales call would not promise a favorable outcome, but it would increase the chances of getting what you want from the call.

Before you pick up the phone or charge into someone’s office to try and sell something, it would be better for you to do a little preparation. The idea is to develop a comfortable framework where you can have enough knowledge to get started, and to ensure that you are prepared for certain eventualities on the call itself.

Sales calls
Category

Sales

Posted

July 30th, 2015

Do a thorough research of the company that you're going to call. If you have half-baked information about them, the entire purpose of your call can become sabotaged. Thus, do your research, but at the same time, do not spend excess time on research. Ensure that you do the needful, neither more or less than that.

You need to have a goal for each call. It’s incredibly rare for a business-to-business (B2B) telesales person to close a sale on the first call. In fact, any client willing to do business without having a chance to do a little background checking, etc. is probably going to turn out to be a little flaky. Thus, get your objective sorted.

You must also have your ducks in a row when it comes to marketing materials. If someone asks to see your portfolio, send them it ASAP—do not leave them waiting for three days while you put it together.

Always have your materials ready to be sent either via e-mail or physical (You also need to have your ducks in a row when it comes to marketing materials. If someone asks to see your portfolio, send them it ASAP—do not leave them waiting for three days while you put it together. Always have your materials ready to be sent either via e-mail or physical mail. You should also have a quote template ready to fill in should a customer ask you to put together a proposal.

You should also have a quote template ready to fill in should a customer ask you to put together a proposal. Also, ensure that you keep an accurate call record and be mentally prepared for what is to come.

Thus, the better prepared you are for your calls, the easier they will be. A little research, a known objective, having your marketing materials ready and a call record will give you more confidence when you make calls.

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