When it comes to customer acquisition strategies and policies, it is crucial for financial service providers to balance speed of response and risk management processes and systems. In an era of extreme competition, more demanding customers often struggle to find elusive equilibrium between adequate customer service levels, accurate risk assessment, portfolio expansion and the right offering as inspire customer retention.
From brand awareness and recognition, promoting brad trust and engagement, to optimizing for qualified leads. The importance of customer acquisition differs to the specific business situation of an organization. This process is explicitly concerned with issues like acquiring customers who are indigenous and business oriented and who utilize newer business channels.