One of the most famous terms in Digital Marketing is search engine optimization (SEO). Ever wondered how search engine works to display the order of web sites based on the searched key words? That is connected to term SEO.
SEO includes numerous techniques to rank and display websites and its content at highest position possible in search engine. It is rare that people look on the third or fourth page of GOOGLE while searching something, Hence SEO is implemented to list website in initial pages of search. SEO is basically important to ensure the heavy traffic to your website and therefore targeting large amount of users.