Data Appending Services

Data Appending and Email Appending Services, InfoQuarter.

How we improve your data?

  • Clean – Verify and update: Name, address and date of birth details using files such as the Post Code Address File to assure that personal information is accurate, and that marketing communications are deliverable.
  • Validate - Validate whether if individual is present at particular address and telephone contact details are correct to ensure that your direct marketing reaches the expected recipient.
  • Suppress - Identify and remove individuals that cannot or will not respond as a result of them moving house, passing away, or registering with one of the preference services. This curtails wasted mailing costs and helps to avoid consumer annoyance.
  • Enhance - Use additional demographic and lifestyle information to gain a better insight into consumer behavior and ensure your communication is relevant.
  • Match - Accurately identify and discard duplicate records within a single file, or between two to avoid mailing an individual multiple times with the same offer. Mailing an existing customer, or an individual who has specifically requested not to be contacted by your organization.