Enhance your existing database
People nowadays seem to be constantly switching their contact details. People get new phone numbers, open new email accounts, change jobs or move house. Assuming that old data is up-to-date, you might be missing out on contacting loyal and interested customers who have changed their contact details. You might be equally creating negative perceptions of your company by contacting people who don’t want to be contacted any more. In essence, cleaning and appending your data will reduce your campaign costs, improve your profitability, maximize customer relationships and avoid the negative implications of getting it wrong.